Job Title: Digital Marketing Officer

Job Type: Full-Time

Job location: Accra

Are you a strategic Digital Marketer passionate about brand growth and customer engagement? We are seeking a Digital Marketing Officer to drive brand visibility, online engagement, and multi-location marketing efforts.

Responsibilities:

• Develop and execute Digital Marketing strategies to increase brand awareness and customer engagement.

• Optimize website performance, ensuring strong SEO and user experience.

• Monitor and analyze digital marketing performance, providing data driven insights.

• Handle Google business profile for all locations, ensuring accuracy and local search optimization.

• Manage paid digital advertising campaigns (Google Ads, Meta Ads, etc) to maximize ROI.

• Oversee online reputation management, responding to reviews, and improving brand perception.

• Implement email and SMS marketing campaigns to drive customer retention and promotion.

• Support and enhance our customer loyalty program, increasing engagement through the mobile app and digital promotions.

• Develop strategies to increase mobile app usage, ensuring customers stay connected with offers and rewards.

• Work closely with teams to align marketing initiatives with business goals.

• Stay updated on digital marketing trends and bring innovative ideas to enhance customer experience.

What we’re looking for:

• Proven experience in digital marketing, SEO, analytics, and online advertising.

• Strong understanding of Google Analytics, Google Search Console, and social media marketing tools.

• Experience with customer loyalty programs and mobile app engagement is a plus.

• Ability to analyze data and make informed marketing decisions.

• Excellent communication and teamwork skills.

• A passion for food and hospitality is an added advantage.