We are looking for a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize our paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant channels. You will play a key role in increasing online visibility, driving high-intent traffic, and improving conversions for flights, hotels, and holiday packages.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and other paid channels.

• Conduct keyword research, competitor analysis, and audience segmentation to improve campaign targeting.

• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, conversions) and prepare weekly and monthly reports.

• Collaborate with the SEO, Content, and Creative teams to improve landing page quality and ad relevance.

• Stay current with digital advertising trends and recommend new strategies to maximize ROI.

• Manage budget allocations and bid strategies to ensure cost efficiency and performance.

• A/B test creatives, ad copy, and landing pages to enhance campaign performance.

• Ensure alignment of PPC campaigns with seasonal marketing goals (e.g. Summer Sales, Black Friday, Travel Fairs, etc.)

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Minimum 2–3 years of hands-on experience managing PPC campaigns, preferably in travel, e-commerce, or B2C digital platforms.

• Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and TikTok Ads.

• Google Ads and Meta Blueprint certifications are a plus.

• Proficient in using tools like Google Analytics, Google Tag Manager, Data Studio, and Excel.

• Excellent analytical, problem-solving, and reporting skills.

• Familiarity with travel trends and booking behavior in the Ghanaian market is an advantage.

What We Offer

• Competitive salary and performance-based bonuses

• Work with a dynamic, forward-thinking marketing team

• Access to training and development programs

• Opportunity to be part of Africa’s travel tech growth story