Role Overview

This is a multifaceted role for a creative yet strategic digital professional. You will be responsible for social media management, content creation, website updates, lead generation, and customer engagement. Beyond creating captivating content, you will play a pivotal role in managing digital touchpoints, ensuring excellent online service delivery, and fostering meaningful interactions with our community of prospects, students, and clients.

Key Responsibilities

• Develop and execute a digital content and social media strategy aligned with company growth objectives.

• Create, publish, and manage engaging multimedia content (graphics, videos, blogs, newsletters, reels, success stories).

• Oversee and update the company website to ensure content accuracy, lead capture optimization, and seamless user experience.

• Drive lead generation through social campaigns, landing pages, SEO/SEM, and website integrations.

• Engage with followers, respond to inquiries promptly, and ensure a customer-first experience across all digital channels.

• Collaborate with internal teams to showcase client success stories, programs, and services.

• Monitor, track, and report performance metrics (traffic, leads, conversions, engagement) with actionable insights.

• Stay ahead of industry trends in digital marketing, immigration, and education to ensure content is both relevant and competitive.

• Manage occasional external partnerships (photographers, videographers, designers) for high-quality content production.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

• 3+ years’ proven experience in social media management, digital marketing, and content creation.

• Familiarity with immigration and education processes (advantageous but not mandatory).

• Strong portfolio of digital content and campaign results.

• Experience with website management (WordPress, Wix, Squarespace, or similar CMS).

• Proficiency in digital tools: Canva, Adobe Suite, video editing software, Google Analytics, SEO tools, CRM systems.

• Excellent written and verbal communication skills with strong storytelling ability.

• Strong organizational skills with the ability to manage multiple campaigns and client interactions simultaneously.

• Customer service mindset with a passion for community engagement and relationship-building.

What We Offer

• The opportunity to be a key digital voice in a fast-growing company with global impact.

• A collaborative and entrepreneurial environment where new ideas are valued.

• Flexible working arrangements (remote)

• Competitive salary + performance-based incentives.

• Professional growth in digital strategy, client engagement, and international education & immigration sectors.